SAMSUNG 98″ UHD 4K | Tizen™ Smart TV | UA98U9000HRSER

SAMSUNG 98″ UHD 4K | Tizen™ Smart TV | UA98U9000HRSER
Samsung Vision AI Companion
TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what’s on screen. It seamlessly adapts to daily routines, whether it’s catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.

NQ4 AI Gen2 Processor
The NQ4 AI Gen2 Processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is impressive performance, whether you’re streaming shows, playing video games or watching live sports

Supersize Picture Enhancer
Supersize your picture without downsizing on quality. AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black expression all work together to deliver the optimal picture for large-sized screens.

Color Booster Pro
Color Booster Pro uses AI to recognize each scene and enhance color expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

Get smooth motion for games up to 4K 144Hz, 2K 240Hz with VRR
Motion Xcelerator 144Hz
Enjoy seamless visuals at incredibly fast speeds with Motion Xcelerator 144Hz. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144 Hz or 2K 240Hz.

Personalize your screen experience
One UI Tizen
One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.

Google Photos for Samsung TV
Google Photos is the home for all your life’s memories. Rediscover your favorite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.

Do the SmartThings!
SmartThings
Optimize your home devices for a smarter lifestyle. Enjoy a customized smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.

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Disclaimer: The actual color of the physical product may vary slightly due to the deviation of lighting sources, photography, or your device display settings.